DiscoverThe Decode Diary[FULL] Daren: "The Number One Reason Anyone Should Buy A Tesla Is Safety", From A Googler To A YouTuber Who Reviews Cars
[FULL] Daren: "The Number One Reason Anyone Should Buy A Tesla Is Safety", From A Googler To A YouTuber Who Reviews Cars

[FULL] Daren: "The Number One Reason Anyone Should Buy A Tesla Is Safety", From A Googler To A YouTuber Who Reviews Cars

Update: 2024-08-11
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I first met Daren at Google Singapore back in 2019 and he was already a great storyteller. Never would I have imagined that he would become a creator on the sister company of Google, YouTube and I was one of the early audiences watching his videos for investment advice and car reviews. Not that I would buy a car in Singapore.




He has since posted consistently for 3 years and has grown a substantial number on his platform. The amazing thing about this conversation? Having sat down in his Tesla Model 3 for the conversation in camp mode which no other internal combustion engine vehicles could do! Though a short one, the conversation goes directly into the space of social media and content creation and why he does what he does. Fun fact: Since we are both in the automotive industry, we talked a little about the industry!




Timeline:


[00:00 ] The transition from a Googler to a YouTuber


[01:49 ] When did he start YouTube?


[02:53 ] The transferable skills from Google


[03:39 ] Managing the business side and creative side of his YouTube channel


[06:48 ] Advice to someone starting a YouTube channel


[10:06 ] How he handles negative feedback


[13:29 ] Was there someone for him to look up to when he started out?


[14:41 ] The rise of BYD


[16:38 ] The lessons he learnt after reviewing so many cars


[20:50 ] EV sales have slowed down


[23:42 ] What do his viewers say about his content?


[25:16 ] Teslacon


[26:20 ] What he loves about his Tesla Model 3


[29:22 ] This is what he would do if he were to enter the social media game again



Sound effects obtained from https://www.zapsplat.com and https://www.epidemicsound.com/

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[FULL] Daren: "The Number One Reason Anyone Should Buy A Tesla Is Safety", From A Googler To A YouTuber Who Reviews Cars

[FULL] Daren: "The Number One Reason Anyone Should Buy A Tesla Is Safety", From A Googler To A YouTuber Who Reviews Cars

Ray Low